Opportunities & Challenges for Canadian Business in China with Noah Fraser

We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). 

In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agriculture, and more. He also breaks down CCBC’s government engagement priorities, advocacy for improved market access, and the current environment for foreign investment.  

Noah talks about CCBC’s upcoming Annual General Meeting in Beijing, which will welcome a large delegation of Canadian business and government leaders for the first time since before the pandemic. Noah also touches on the Belt and Road Forum, which he attended this week in Beijing alongside representatives from 150 countries. 

In closing, Noah shares his experience suiting up in the Beijing International Ice Hockey League and his observations on the rise of hockey in China.

Topics discussed in this interview:

  • The Belt and Road Initiative
  • Return of high-level visits to China
  • CCBC’s upcoming Annual General Meeting (AGM)
  • Challenges and opportunities for Canadian companies in the Chinese market
  • The significance of building strong local relationships and understanding the complexities of the Chinese market
  • China’s approach to foreign investment and the challenges and opportunities it presents
  • CCBC’s government engagement priorities and advocating for improved market access
  • The Beijing International Ice Hockey League
Award - Tmall 5 Star Partner
Award - Tmall Global 2021 TP100 Silver
Award - CCBC 2022 Gold