In this episode of The Negotiation podcast, we have the pleasure to sit down with  Thomas Yeoh, Managing Director at  Baozun Asia,  a leading brand e-commerce solutions provider. Thomas has 30+ years of experience in organizational transformation and M&A advisory. He provides strategic advice on leadership, growth, and technology-driven eCommerce solutions for businesses in Southeast Asia and China.

In our conversation with Thomas, we discuss how consumer brands can grow in Southeast Asia. We explore why it’s important to have a careful and personalized approach to succeed in this diverse and complicated market. We talk about understanding the different cultures and affordability levels in the region, as well as the need for reliable local partners or teams. This conversation gives useful advice and insights for brands that want to expand into Southeast Asia. If you’re thinking about expanding your brand into Southeast Asia, this episode will give you valuable information and tips. Enjoy!