This episode of The Negotiation is part 2 of our discussion with Louis Houdart, Founder of Creative Capital. He is also an entrepreneur, business and investment coach, board member, and advisor to many start-up companies.
The back half of our conversation starts off with Louis sharing insights on how the world is truly changing from a geographical and category angle when it comes to Chinese brands, especially in the West. He highlights why better-positioned product categories are necessary for Chinese brands to succeed in the west. We also explore brand loyalty, the relationship between the success of Western brands in China and Chinese brands’ increasing competency in managing the whole product life cycle. We also ask Louis to talk about some of the other geographies where Chinese brands are successful that we might not expect. We close out the conversation with Louis talking about the startup and entrepreneurial ecosystem in China.
Topics Discussed and Key Points:
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